What Everyone Should Know About Facebook Marketing
With the advent of the Internet, your options for business marketing are virtually limitless. One major tool in this amazing arsenal is Facebook marketing and it can do a lot for your business in a very short time. In fact, with very little time and money, Facebook marketing can put your company on a fast-track to success!
Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
If you are especially shy, you should find a way to overcome that before you start trying to market your business. People will not clamor to do business with someone that seems to have a hard time communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
Always post a link to any new content on your site to your Facebook wall. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, use your Twitter page to link up to Facebook.
Never argue with a member of your fan base. There may be some people that do not like your product and they might say negative things. Keep your cool in this type of situation. The way you handle it will give people a good idea of what it is like to do business with you.
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.
Likes won’t pay your electricity bill, shares won’t bring home the bacon and comments won’t pay your employees’ wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.
There are plenty of resources you can use to learn more about Facebook marketing but keep in mind that the methods recommended by Facebook marketing gurus might not be adapted to your target audience. Learn as much as possible about Facebook marketing and choose the methods that seem to be adapted to your audience.
Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.
Encourage two-way communication with your customers. If a customer posts a great photo of your product or service, share it with everyone. Also take advantage of the Reply feature getting rolled out to respond directly to particular comments on an individual basis. Facebook allows for both group and individual communication simultaneously.
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Use Facebook Insights to make a better Facebook page for your business. Facebook Insights is an analytic tool that tracks user interaction and usage of a Facebook page. It is free to use for every page administrator. Use it to see how many people use your page, what content interest them the most, and what is the least interesting to them. Use this data to adjust the activities on your page accordingly.
Don’t forget that Facebook has paid advertising. This is in fact where the website really makes its money. While its true that many Facebook users may not even see the content due to ad-blocking software, you can’t ignore the potential power in being able to create customized demographic lists to target with your content.
Facebook matchmaking can help you get the word out about your business. Sometimes, you may be able to get two people to hook up through Facebook. Never miss the chance to do this. They will have a story to tell about your brand to their friends. Even the smallest situations can make for great advertising.
Approaching your Facebook campaign as a way to make your brand more popular is not a good strategy. You will get better results if you approach Facebook as a way to provide your customers with quality content. Think of Facebook as a way to stay in touch with your customers rather than reaching out to more potential customers.
Do not underestimate the power of exclusive content or products. Everyone wants what they think is hard to get. Therefore, take something of value (like an e-book) and give it out to people, but only if they like your page first or perform some other action. They will be excited, and you will get something that you want too.
Include your logo in your profile photo on your Facebook business page. Don’t change it too frequently as it is what your fans will associate with your brand, therefore highlighting your posts in their news feed. If you continually change it, they may become confused and ignore your posts.
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Whether you want to increase the number of high quality fans on your page, or skip the page entirely and just advertise to the users of Facebook, Targeted Ads are the way to go. You can select the criteria you want the users to meet, pay a fee, create an ad and watch leads turn into conversions.
If you are doing particularly well, make sure that you go on Facebook and thank everyone for their loyalty. Let them know that you have reached your goals and you could not have done it without them. Be humble since acting arrogant will leave a bad taste in peoples’ mouths.
As you have read, spending just a little time and money on your Facebook marketing campaign can yield outstanding results quickly. Put the tips from this article to the test and see what a new profile can do for your company. In this day and age, your business needs every advantage it can get and Facebook can really put you on top!